Apple senkt Affiliate-Provision für In-App-Verkäufe
We’d like to clarify some changes being made to the Affiliate Program. Commissions for all iOS in-app purchases will be reduced from 7% to 2.5% globally, and all other content types (including music, movies, books, paid iOS apps and TV) will remain at the current 7%.
Apple reduziert die Affiliate-Provision, die Entwickler und Webseiten mit Links in den App Store verdienen können, für In-App-Käufe (und nicht wie zuvor mitgeteilt auch für Vollpreis-Downloads).
Unterm Strich ändert das aber wenig an den tatsächlichen Kürzungen: Der Umsatz mit In-App-Verkäufen liegt inzwischen weit über den Einnahmen, die durch bezahlte App-Store-Downloads erzielt werden.
”That’s the standard now,“ says Olivier Bernard of app analytics firm App Annie. ”It’s: ‚Try our product and if you like it, please purchases from it. Our data shows 95 percent of worldwide revenues were from freemium apps in 2014 on iOS”
AppsFlyer, the leading global mobile marketing attribution analytics company, announced today the results of its State of In-App Spending report, with details from in-app purchase (IAP) behaviors of more than 100 million mobile app users across over 1,000 apps. The report reveals that Asian users spend 40% more on in-app purchases than the rest of the world, although North Americans spend the single highest amount — in shopping apps. In addition, the report shows that iOS users spend nearly 2.5 times as much as Android users — $1.08 to $0.43 in monthly IAP per user, per app. Not only do they spend more, but iOS users are about 50% more likely to spend any money in apps than Android users.
Further, the study finds that only 5.2% of users spend money on in-app purchases, but that the average paying user spends $9.60 in monthly transactions per app with purchase activity — more than 20 times the average spend of all users combined.
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