„In the Loop“

The building, though, is not a metaphor for open systems, or creative flow made concrete. It is a made object. Apple’s success has been built on higher-order industrialisation; not just designing beautiful objects that do all manner of new things but producing them in incredible numbers and at consistent quality. Its new building is, in some ways, the ultimate Apple product, in places using the same materials the company uses in its laptops and phones.

Ive, above all else, is a maker, thrilled to have his CNC milling machines close at hand. This culture of making was at the heart of what Behling calls the ‘hybrid studio’ forged by the Apple and Foster + Partners teams. ‘One of the connections that we made very quickly was that their approach to problem solving was uncannily similar to ours,’ Ive says. ‘We both make lots and lots of models and prototypes. We made full-size prototypes of parts of the building, we made prototypes to examine and explore a material. The prototyping took many forms.’

Nick Compton | Wallpaper*

Keine Frage: Ich ergötze mich an den Details der Architektur von Apple Park. Und gleichzeitig bin ich froh, dass dieses Projekt ein (erstes) Ende findet und Jony Ive seine Aufmerksamkeit wieder anderen Produkten zuwendet.

Alex Olma
Mac & i

„In the Loop“

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